PLAINTIF BYRON ALLEN IS SEEKING $10 BILLION IN DAMAGES
Plaintiff Byron Allen is seeking S10 billion in damages from McDonald's for "intentional discrimination."
McDonald's is being sued for a large sum of money after media.
Magnate Byron Allen claimed the fast food chain discriminated against black- owned media outlets.
Allen, owner of Allen Media Group, is suing the fast food giant for $10 billion
because, he claims, the company has refused to advertise.
On his Entertainment Studios Networks and Weather Group channels, which include The Weather Channel and Comedy Central.
Allen said that out of McDonald's $1.6 billion yearly advertising budget, only $5 million is spent on African- American media outlets.
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